Hey, I'm Mike!

I'm a PR and Communications leader passionate about crafting innovative strategies and building impactful brand stories.

About Me

I’m driven to constantly improve and bring new ideas to the table. With a background in public relations that’s taken me from tech startups to big corporations, and from managing teams at an agency to being a versatile jack of all trades, I’ve developed a unique set of skills and perspectives over the course of my career

Whether it’s coordinating meetings with Congress, working in a textile factory, or even aboard a Caribbean cruise ship, I've tackled opportunities and navigated situations that most in the PR field have never encountered. 

Currently, I reside in Columbus, Ohio, with my wife, Lauren, and our son, Mason. I work remotely as the Global PR & Communications Lead for Certinia, a Salesforce-native platform for services businesses that helps them gain real-time customer and operational insights, optimize resource utilization, and grow profits.

Earned Media Coverage

Innovations at the Backbone of the Web

Infinera CEO Tom Fallon discusses internet connectivity and net neutrality.

Social Media's 'Olympic' Role

Procera Networks CEO James Brear shares data around social networking traffic and video streaming levels during the Olympics.

Computer Glitches Grounding Flights

Rocana CTO Eric Sammer joins KTVU FOX Bay Area to discuss the latest wave of computer glitches grounding flights across the US.

Modern Airline Apps Put Pressure on Aging IT Infrastructure

Rocana CEO Omer Trajman explains the biggest risk to airlines that will result in a consumer backlash, undoing all the gains of their front office investments.​

Read the article on The Wall Street Journal

How to Turn Data Into Stories

When Yakult, a Japan-based maker of probiotic dairy drinks, put TIBCO's data analysis tool into the hands of its sales force, they swapped out stale spreadsheets for stories about how the product was performing in real time.

Read the article on InformationWeek

Rocana Could Eliminate the Blame Game from Microservices Troubleshooting

TheNewStack's Kiran Oliver reviews the Rocana Ops platform in detail.

Read the article on The New Stack

Customer Success Videos

Mercedes-AMG Petronas Formula One Team

Julian Herzog, performance and simulation engineer, explains how the team uses data and data analytics to save time in coming to an understanding of the best car setup, race strategy, and what makes a car fast.

Tipping Point Community

Ashley Brown, Manager of Impact & Learning, and Jamie Austin, Director of Impact & Learning, explain how TIBCO Spotfire Data Science is helping apply big data to the fight against poverty.

Customer Success Case Studies

TIBCO Lighthouse Case Study: Aeroporti di Roma

This in-depth Lighthouse case study explains how Aeroporti di Roma, the organization that manages the two major airports in Rome, successfully connected the complete traveler experience across the airport ecosystem, and shifted from reactive to proactive operations. 

Read the case study on TIBCO.com

TIBCO Lighthouse Case Study: Panera Bread

This in-depth Lighthouse case study explains Panera Bread's challenges with master data management, adopting the TIBCO platform to solve those challenges, and the successful outcomes achieved.

Read the case study on TIBCO.com

Personal Writing Samples

Charting the Course for Communications In an AI-Driven Era

Many feel pessimistic about how comms may look in 15 years. After hearing a futurist’s thoughts, I share with the Spin Sucks community reasons to feel optimistic about AI.

Read the article on Spin Sucks

The Quick and Dirty Public Relations Guide to Wikipedia

This helpful guide explains how PR practitioners can satisfy clients' needs while still respecting Wikipedia’s rules of engagement.

Read the article on Medium

Professional Resume

Work Experience

2023 - Present

Certinia  |  Global PR & Communications Lead

2017 - 2023

TIBCO Software, Inc.  |  Senior Manager - Marketing Communications

2016 - 2017

Rocana (acquired by Splunk)  |  Public Relations Manager

2011 - 2016

Engage PR  |  Public Relations Manager


2004-2008, 2017

Ohio University  |  BS, Journalism

In Progress; Expected Completion Date 2024

Syracuse University  |  Certificate, PESO Model

In Progress; Expected Completion Date 2025

Columbus State Community College  |  Certificate, Digital Video Production

Certifications and Awards

Past PR Clients

TIBCO Software, Infinera, Procera, Rocana, Opera Software, Dimension Data, OpSource, Vantage Data Centers, ReTXT, Telecom Council of Silicon Valley, Sustainable Silicon Valley